Retention
Do players come back? The number that gates launch.
D1
0
▲
D7
0
▲
D30
0
▲
Churn
4.1%
▲
Return rate
0
▲
Retention curve · cohort
Return by day seed data
DAU / WAU / MAU
DAU/MAU ratio
0.27
▲ healthy
Resurrected
0
▲ 9%
New
0
▲ 14%
Churned
0
▼ 4%
Open Cohort & Churn Analysis →
built
🤖 AI Director: D7 at 41% clears the Roblox-genre benchmark. The launch gate wants this proven over a real beta, not seed data — flag the swap-to-live.